- My role
- Brand identity design
- Discipline
- Brand Identity
- Tools
- Illustrator, Photoshop
- Deliverables
- Logo & symbol, Illustration & mascot, Packaging, Billboard, Uniform, Business cards
Overview
Welcome to Pizzaleta, where the heart of New York meets the soul of Italy in every slice. The brand is set at 979 Washington Street and built for hand-crafted pizza with a modern edge.
The identity pairs a pizza-wheel symbol with a sharp, condensed wordmark, a hand-drawn slice illustration and a retro chef mascot. It is applied to pizza boxes, a building-scale billboard, the storefront, aprons and business cards.
Color
Tomato
#D2312F
Dough
#F7F1E1
Crust
#C99A5B
Ink
#2A1F1F
