- My role
- Brand identity and presentation design
- Discipline
- Brand Identity
- Tools
- Illustrator, Photoshop
- Deliverables
- Logo, Product mockups, Brand presentation (6 slides)
Overview
ZelenKapak (“Green Lid”) replaces harmful plastic caps with eco-friendly lids that protect both products and the planet. The logo is a Cyrillic wordmark above a wide smile, the shape a lid makes when it seals a cup.
Along with the identity I designed the brand presentation: introduction, prototype, challenge and solution, customization options and a closing slide, set in white type on black with a mossy green texture.
The Problem
- Over 500 billion plastic caps are used every year worldwide.
- Most are not recycled and end up in landfills or oceans.
- Plastic takes centuries to decompose.
The Solution
- Made from 100% eco materials, with no plastic waste.
- Biodegradable and compostable within months.
- Fits every cup, every use, every time.
