Kova

Kova is an identity centered on team culture. The campaign line, “Be part of the best Team”, is backed by a short manifesto: real success comes from collaboration, and every member of Team KOVA plays a vital role.

The mark is built from three stacked, rounded strokes. It works as a solid icon, as a cropped supergraphic, and inside a streaked blue-light gradient that gives the brand its motion. The system is shown on posters, a bus stop, an ID badge and lanyard, smartwatch faces and phone wallpapers.