- My role
- Brand identity design
- Discipline
- Brand Identity
- Tools
- Illustrator, Photoshop
- Deliverables
- Logo badge & illustration, Pattern, Cups & packaging, Business cards, Signage & storefront
Overview
Cactus House is a coffee brand with a quiet, crafted feel. The arched badge holds a hand-drawn saguaro between “ESTD” and “2025”, with a light monospaced wordmark below.
One green carries the whole system. It appears on take-away cups, coffee bags, business cards, a round blade sign and the storefront lettering, where the name is split across the windows: “CACTUS” and “HOUSE”.
Color
Cactus
#3B5B40
Sage
#5B775F
Chalk
#F2F2EE
Oak
#B9824F
