dibank

dibank is a brand identity for a modern digital bank. The mark is a folded ribbon “b”, a single continuous shape that suggests money moving forward, rendered as glass in 3D applications.

The system is built on four colors, Cobalt, Midnight Navy, Sky Blue and Ice, with Satoshi as the primary typeface. It is applied across payment cards, the mobile app and its icon, stationery, merchandise, office signage and an out-of-home campaign: “Move forward.”, “More possibilities.”, “Money moves people forward.”